Since 2004, CHILLI has been providing buyers around the world with turnkey solutions.
In October 2004, Samuel Praicheux founded Chilli to spice up your sales. With his sights firmly set on export, he was already on the look-out for new ways to meet the demand…His ambition was to bring you wines from the terroirs of France and Spain, no matter where you are in the world, and offer you excellent value for money on major and/or made-to-measure brands.
Over the months, contacts were built with passionate and rigorous wine-growers. A team of wine-lovers, experts in their field, was created and broke into the main international marketplaces. Our overseas presence was strengthened by the opening of offices in Europe, Asia and Latin America. Professionals with in-depth knowledge of your markets analyse and anticipate market changes and innovate to keep you one step ahead.
2008, Samuel Praicheux founded The Spirits Company, a trading company devoted to major-brand spirits and Champagne.
2015, Mr. Wine & Spirits was launched in Miami, USA, to boost the growth of Chilli on the American market.